Week 9 Reading Reflection

In this week's reading, I read all about the marketing challenges associated with entrepreneurial ventures. To be honest, I have taken several marketing classes as I am pursuing a minor in business administration, so I feel like I know a thing or two about marketing plans and strategies. Nothing really stuck out to me here or confused me. The social media section was all stuff I have learned as I took a digital marketing class last summer. If I had to ask the author two questions anyway, I would ask him or her to elaborate on the market philosophy and the market segmentation aspects that were brought up. I would also like to see an actual chart for the "pricing for the product life cycle" table. I don't disagree with the author on anything as it is all stuff I have heard before.