Week 7 Reading Reflection

Something that stood out to me in this reading is the though that non-demographic segmentations have become "just as unenlightening" as as normal demographic segmentation. This also slightly confuses me, because I feel as though it contradicts the article. I understand that non-demographic segmentation is the classification of consumers based on criteria other than age, residence, and income. However, I would like to know more about what falls under the "etc." of that statement. I completely agree with the author that marketing studies based on generic demographics are no longer sustainable, what with the rise of different types of genders, sexuality, where people live, population density, and so on. I would like to ask the author to go further into buying patterns- what exactly are they, and why are they the way they are? How exactly does it tie back into non-demographic segmentation and psychographics