This week's reading zoned in on the ethics involved with entrepreneurship. Something that stuck out to me was the definition of the social cognition theory relating to entrepreneurship. The theory introduces the idea of knowledge structures- mental models or cognitions that are ordered in such a way as to optimize personal effectiveness within given situations- to the study of economics, as the book puts it. I always thought of any type of cognition as related to science, so this was an interesting point of view. Frank Carney's comment about who entrepreneurs are was slightly confusing. Carney was one of the founders of Pizza Hut Inc., and described entrepreneurs as the cornerstone of the American enterprise system and the self-renewing agents for our economic environment. If I had to guess what he mean if t, I would say he means that entrepreneurs are what makes our economic cycle go 'round in America. If I had to ask the author two questions, I would ask how they came up with certain characteristics for the "entrepreneurial mindset" and to further explain the dark side of entrepreneurship-mostly about how it is found within the "energetic drive of successful entrepreneurs". In reading about ethics pertaining to entrepreneurship, I pretty much agreed with the author's message.
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